10 Essential Elements of a Welcome Email

Posted November 19, 2018 by shooting in Discussion / 29 Comments

You can subscribe to my blog via email, but you’re only getting notices about new posts. I don’t have an actual newsletter for the blog where I give different, exclusive content, and I keep thinking about changing that. I’m always hearing that if a social media site should shut down, you want to have people “following” you elsewhere, and namely, via email. Makes sense, right?

10 Things Every Effective Welcome Email Needs - good tips for bloggers! #ontheblog Click To Tweet

That’s why I thought it would be an awesome idea to share this info-graphic with my readers, in case you’re thinking of creating an email list for you blog.

I definitely learned some new things. For example, I’ve noticed that some newsletters refer to me by name, while others do not. I didn’t realize this was something that might appeal to most people…making the newsletter seem more personal. Now I know! I do like the idea of giving exclusive content or having something fun to offer when people sign up. We all get excited about incentives, right? It’s like pre-ordering a book and getting something fun in exchange!

Source: 10 Essential Elements of a Welcome Email by Campaign Monitor; sponsored post, all opinions are my own

10 Essential Elements of a Welcome Email - Infographic by Campaign Monitor

To conclude, I have to say that I definitely agree with having a visible way to unsubscribe. Sure, you want to keep everyone who signs up, but that’s not really realistic. The hope is that you’re gaining more subscribers than you lose, because people are always unsubscribing from things that no longer fit their needs and/or wants and that’s fine! You want to keep the ones who are truly interested anyway, right? What do you think?

Tell me: Did you learn anything new? If you have a newsletter already, what tips or tricks would you share? Let me know in the comments!

29 responses to “10 Essential Elements of a Welcome Email

  1. Alexandra

    This couldn’t be a more perfect post for me to come across, as this is something I most definitely need to sort out this on my blog! Thank you – this has provided me with much-needed inspiration!!

  2. The infographic is really clear — and it has great advice! I’ve subscribed to a few different journalists’ emails and found them really interesting and engaging. Although they don’t usually have a personal greeting — but I think the relationship is different for a blog than a professional journalist. Thanks for this!

  3. Man, how timely it is that I found this article. I have been wanting to beef up my newsletter list and make it something really nice looking. I have nothing but the RSS emails now, and I want to really make my audience want to be a part of my community. Thank you for sharing this.

  4. Oy, I keep going back and forth with this for my blog, too. I think it’s important and I hear marketers say that all the time–we’re hosting our content on platforms that are not owned by us and that having a newsletter is a way for us to reach out to audiences directly. Thanks so much for sharing this. Also the refer a friend is so smart to include!

  5. oh such grateful infographic! I’ve always had to start a newsletter n my to do list but I never get to it! 🙂 I SHOULD get to it before the end of the year so I’m saving this!

  6. I’ve always meant to do something with a newsletter but I never have. This info graphic has some great advice! I’ll definitely keep this in mind if I ever get my behind in gear, lol!

  7. I don’t have a newsletter either! I always thought about creating one and sharing some teacher related stuff as downloads and freebies for readers.
    But I don’t have my stuff together, hahaha. I don’t think I ever will. So, for now, I’ll leave it as is 🙂 But this is helpful stuff!

  8. This info graphic is awesome!!! I’m just starting to think about getting started with this, so I definitely appreciate this. I’m also going to pin for later!!

  9. Jen

    This is a great info graphic. I need to freshen up my welcome letter. I agree on the unsubscribe button being visible, although nowadays most of us know to just scroll to the bottom to find it hidden in the weeds of text.

  10. I don’t do a newsletter, although people can subscribe to get email updates when I post, I guess. As much as I love the idea of newsletters, I know that I don’t necessarily read most of the ones I do get. But I do think all the suggestions above are great. And I do agree that an easy way to unsubscribe is important. I always feel guilty if I unsubscribe, but I only do that when I know I’m not reading the emails or going to that blog anymore. I just only have so much time in the day. Plus I find that I want to get email subscriptions to the blogs I know I will read if I get updates on their posts. Thanks for sharing this!

    Lisa Mandina (Lisa Loves Literature) recently posted: Blog Tour Review with Excerpt: Control (Everyday Heroes #3.5) by K. Bromberg

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