You can subscribe to my blog via email, but you’re only getting notices about new posts. I don’t have an actual newsletter for the blog where I give different, exclusive content, and I keep thinking about changing that. I’m always hearing that if a social media site should shut down, you want to have people “following” you elsewhere, and namely, via email. Makes sense, right?
10 Things Every Effective Welcome Email Needs - good tips for bloggers! #ontheblog Click To TweetThat’s why I thought it would be an awesome idea to share this info-graphic with my readers, in case you’re thinking of creating an email list for you blog.
I definitely learned some new things. For example, I’ve noticed that some newsletters refer to me by name, while others do not. I didn’t realize this was something that might appeal to most people…making the newsletter seem more personal. Now I know! I do like the idea of giving exclusive content or having something fun to offer when people sign up. We all get excited about incentives, right? It’s like pre-ordering a book and getting something fun in exchange!
Source: 10 Essential Elements of a Welcome Email by Campaign Monitor; sponsored post, all opinions are my own
To conclude, I have to say that I definitely agree with having a visible way to unsubscribe. Sure, you want to keep everyone who signs up, but that’s not really realistic. The hope is that you’re gaining more subscribers than you lose, because people are always unsubscribing from things that no longer fit their needs and/or wants and that’s fine! You want to keep the ones who are truly interested anyway, right? What do you think?
Tell me: Did you learn anything new? If you have a newsletter already, what tips or tricks would you share? Let me know in the comments!
This couldn’t be a more perfect post for me to come across, as this is something I most definitely need to sort out this on my blog! Thank you – this has provided me with much-needed inspiration!!
The infographic is really clear — and it has great advice! I’ve subscribed to a few different journalists’ emails and found them really interesting and engaging. Although they don’t usually have a personal greeting — but I think the relationship is different for a blog than a professional journalist. Thanks for this!
Great post! Properly setting up workflows for newsletters is SO important!
My goal is 2019 is to work on a better plan for my email subscribers. This graphic is awesome!!
Man, how timely it is that I found this article. I have been wanting to beef up my newsletter list and make it something really nice looking. I have nothing but the RSS emails now, and I want to really make my audience want to be a part of my community. Thank you for sharing this.
Oy, I keep going back and forth with this for my blog, too. I think it’s important and I hear marketers say that all the time–we’re hosting our content on platforms that are not owned by us and that having a newsletter is a way for us to reach out to audiences directly. Thanks so much for sharing this. Also the refer a friend is so smart to include!
I love all your informative blog posts Lauren! Hope you have a fabulous Thanksgiving!
I don’t have a newsletter but that infographic has really good information.
oh such grateful infographic! I’ve always had to start a newsletter n my to do list but I never get to it! 🙂 I SHOULD get to it before the end of the year so I’m saving this!
Hmm! Not something I have ever really thought about if i’m honest but this makes for interesting reading. Thank you for sharing.
These seem so easy, but most people forget them. Thanks for sharing.
I’ve always meant to do something with a newsletter but I never have. This info graphic has some great advice! I’ll definitely keep this in mind if I ever get my behind in gear, lol!
This is exactly what I do with my welcome email series! I have a series of 3 emails that send every other day from the time someone signs up. This keeps them from feeling overwhelmed with info.
I don’t have a newsletter either! I always thought about creating one and sharing some teacher related stuff as downloads and freebies for readers.
But I don’t have my stuff together, hahaha. I don’t think I ever will. So, for now, I’ll leave it as is 🙂 But this is helpful stuff!
This was so helpful! I’m trying to get into emails more and this was exactly what I needed to read! Thanks!
I don’t have a newsletter either. I don’t have any immediate plans to do one, but this infographic defintiely has a lot of useful information on it. Thanks for sharing!
I don’t have a newsletter. I only have one email subscriber. I plan to work on my email list in new year. Thanks for the information.
I stopped sending out emails because it was too much work for me haha. Awesome post!
Such great information! I don’t have a newsletter yet, but I really need to set one up. This infographic is awesome
I need to pin that graphic and I also need to work on my email/subscriber list!!! Ahh, so many things to do in the blogging world and not enough time.
Carrie
curlycraftymom.com
This info graphic is awesome!!! I’m just starting to think about getting started with this, so I definitely appreciate this. I’m also going to pin for later!!
YES to all of this!
This is a great info graphic. I need to freshen up my welcome letter. I agree on the unsubscribe button being visible, although nowadays most of us know to just scroll to the bottom to find it hidden in the weeds of text.
These are some great tips. I just have the email that will go out with each post but these are some great ideas if I decide to take things a step further.
Cool infographic. I don’t have a newsletter and don’t subscribe to any because I have a hard enough time keeping up with blogs. I don’t think I could read/write newsletters, too.
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I don’t do a newsletter, although people can subscribe to get email updates when I post, I guess. As much as I love the idea of newsletters, I know that I don’t necessarily read most of the ones I do get. But I do think all the suggestions above are great. And I do agree that an easy way to unsubscribe is important. I always feel guilty if I unsubscribe, but I only do that when I know I’m not reading the emails or going to that blog anymore. I just only have so much time in the day. Plus I find that I want to get email subscriptions to the blogs I know I will read if I get updates on their posts. Thanks for sharing this!
an amazingoffers
Just click
https://drive.google.com/file/d/1JbUPp3bDy7kS-I7xJA4N29oSLQ_JVZwc/preview
I don’t have an email subscription button, but this is still really useful. Thank you.