You can subscribe to my blog via email, but you’re only getting notices about new posts. I don’t have an actual newsletter for the blog where I give different, exclusive content, and I keep thinking about changing that. I’m always hearing that if a social media site should shut down, you want to have people “following” you elsewhere, and namely, via email. Makes sense, right?10 Things Every Effective Welcome Email Needs - good tips for bloggers! #ontheblog Click To Tweet
That’s why I thought it would be an awesome idea to share this info-graphic with my readers, in case you’re thinking of creating an email list for you blog.
I definitely learned some new things. For example, I’ve noticed that some newsletters refer to me by name, while others do not. I didn’t realize this was something that might appeal to most people…making the newsletter seem more personal. Now I know! I do like the idea of giving exclusive content or having something fun to offer when people sign up. We all get excited about incentives, right? It’s like pre-ordering a book and getting something fun in exchange!
Source: 10 Essential Elements of a Welcome Email by Campaign Monitor; sponsored post, all opinions are my own
To conclude, I have to say that I definitely agree with having a visible way to unsubscribe. Sure, you want to keep everyone who signs up, but that’s not really realistic. The hope is that you’re gaining more subscribers than you lose, because people are always unsubscribing from things that no longer fit their needs and/or wants and that’s fine! You want to keep the ones who are truly interested anyway, right? What do you think?
Tell me: Did you learn anything new? If you have a newsletter already, what tips or tricks would you share? Let me know in the comments!