|Thanks to Zoe of The Infinite To-Read Shelf for the banner|
I know I mentioned a few new features last month and then never posted about them again. It was a hectic month, with a lot of pre-scheduled posts. However, in honor of July 4th and all the fireworks that will go off (in the U.S. at least), I thought it was a fitting time to introduce my new discussion feature, Shooting Thoughts!
Today’s topic will be something simple: What are your thoughts on Author Swag?
Almost all authors have had swag of some sort made to promote their novels. These are given out at signings, used in giveaways, and even sent with review copies sometimes. I don’t mind author swag in general, but I think it can be a bit too much if I’m given more than I can handle. This is especially true of similar swag like bookmarks, postcards, and other “simple” items that are used to promote a novel. I love bookmarks like any other book-loving girl, but I don’t really keep a lot of these items if they are randomly sent to me because I run out of space to keep them or I misplace them within all my books, etc.
I think unique author swag can be great though. It shows a bit more thought and can really make people interested in a book. I know things like this can be more expensive, so I understand when authors can’t do things too outside of the box. Regardless, we can still enjoy some of the things authors (or even their publishers) have done to promote novels. Have you been given something a bit more unique, or have you seen something used to promote a novel, that you thought was pretty great?
Back when The Dark Divine by Bree Despain came out, I remember seeing these nail polishes all over the place. I believe Bree herself had them made to promote the novel, since she loved the model’s toes on the cover. I think nail polish is a really cute swag idea, especially to give out at signings or to use in giveaways. This way you can limit how much you order, but you are still using something a bit more fun and unique to promote your novel in hopes of garnering more interest.
Jessica Verday used the beauty idea for her novel The Hollow as well, having perfume oils made based on some of her characters.
The photo above shows you what the bottles looked like, as well as the characters embodied such as Abbey and Caspian. I really like this idea too. For books that more girls might read, nail polish and perfume are nice swag ideas because it really targets the gender. I know not all girls are girly-girls, but it’s a nice idea nonetheless.
So those are some unique author ideas I’ve seen. I know there are plenty more, but I’d love to hear what you have seen in the comments!